Television commercials are, without doubt, one of the most powerful and pervasive communication mediums. Using techniques, from subtle to outright blatant, commercials make us laugh, influence our behaviour and alter our perceptions. To effectively sell an idea, product, service or brand, nothing comes close to a great television ad.

Commercial Break lets your delegates experience the fascinating world of TV advertising as they create an award-winning ad from initial brief to final screening. The commercial can promote your own company, products or services; poke fun at your competitors; or deliver powerful internal messages on teamwork, values or customer service. This fun and engaging experience is a great way to reinforce your conference goals by encouraging your delegates to think about, and interpret, the messages themselves.

Delegates are split into smaller ‘agencies’ that are given the same brief or a range of objectives to cover different messages. The agencies then have to develop a strategy, storyboard and script before moving on to production. They are provided with all the equipment, from cameras to clapperboards, required to get the idea on screen and the skills to make it happen including make-up and acting lessons. As in the real advertising world, management of time, people and resources will be critical to success.

Commercial Break encourages participants to work closely together whilst utilising all their creative, strategic and project management skills. An awards ceremony tops off the experience where advertising excellence is rewarded and celebrated.