Essence of Excellence


‘Signature scents’ are big business. But behind the glossy ads are teams of professional alchemists, experimenting with all manner of exotic extracts to capture the essence of their celebrity endorsers

Essence of Excellence places teams in this demanding role, presenting a challenge to create and blend an individual fragrance that appeals to a given target market.

Perfumery is an emotive business; teams will work swiftly and efficiently, carefully choosing ingredients with a range of moods and character traits. Successful teams will understand the world from their customer's perspective, aiming to produce both a new fragrance and an associated targeted marketing campaign to a tight deadline.

Having learnt the basic techniques of perfumery, teams blend base, mid and top 'notes'to create a ready-to-wear fragrance. Essence of Excellence is by no means restricted to female fragrances; some teams will be working with unisex and male customer profiles.

Positioned as a breakout session or evening entertainment, Essence of Excellence provides a fun context to explore company values and customer satisfaction, to network or improve team communication.

Specifications Key Business Benefits
Venue: Indoor Brand Awareness
Duration: 2 1/2 - 3 Hours Energizing a Conference
Minimum Participants: 24 Exploring Excellence
Maximum Participants: 120 Fun & Motivation
Team Size: 10 - 16 Participants per Teams Practical Leadership
Video: View Video Stimulating Creativity
Full Description: Download Full Description Time Management