Case Studies

Computer Manufacturer for Bridging the Divide Programme


A long standing client of Asia Ability approached us to propose an exciting half day teambuilding event for their annual sales incentive to be held in Dubai in the month of June. The theme and messages of the conference were to be around collaboration.

Given that the temperature outside was likely to be over 40 degrees, the event needed to be fully indoors. Asia Ability customized the popular Bridging the Divide programme to include customer service components, communication by e-mail and through the call centre, as well as ensuring that every participant collaborated in the success of the whole project.

A total of twenty four teams designed and constructed their part of the bridge according to strict specifications. Great design and quality control was of paramount importance as each team then installed their bridge section into the huge company bridge.

The finale involved the President of the company successfully driving a large remote-controlled vehicle around the whole bridge in a very visual demonstration of the Power of One. In addition, the company’s core values were integrated throughout the programme flow.